00955cam a2200193 a 4500020002200000020001800022020002100040082001500061100007200076245001400148260005800162300004000220500005100260650012400311942000700435952015100442952015100593999001700744  a 0070151563 (pbk)  a9780070151567  a0070151567 (pbk)00a658.8bETZ1 aEtzel, Michael J.aBruce J. WalkeraWilliam J. StantonaAjay Pandit10aMarketing  aNew DelhibTata McGraw-Hill Education Pvt. Ltd.c2012  axxvii, 880 p.b: ill.c; 24 cm.eCD  aIncludes bibliographical references and index  0aMarketingvManagementvMarketing researchvIntegrated marketingvPublic relationsvPersonnel management- marketingvFMS  cBK  00104070aIMCbIMCd2015-09-16ePurchased: Allied Book Companyg1635.00l1o658.8 ETZp23150r2016-02-25 00:00:00s2016-01-15t1w2019-02-21yBK  00104070aIMCbIMCd2015-09-16ePurchased: Allied Book Companyg1635.00l1o658.8 ETZp23151r2016-12-20 00:00:00s2016-12-19t2w2019-02-21yBK  c13864d13864