TY - BOOK AU - Ramendra Singh (editor) TI - Case studies in marketing management SN - 9788131785003 (pbk) U1 - 658.8 PY - 2013/// CY - Noida PB - Pearson India Education Services Pvt. Ltd. KW - Management sciences KW - Marketing KW - Management KW - Salesperson KW - Kirana store KW - Entertainment KW - RSBM KW - FMS ER -