Wells, William   Sandra Moriarty   John Burnett  <br/><br/>
Advertising   : principles and practice  

 - New Delhi   Pearson Education, Inc  2006 
 - xxxi, 592 p.  : ill.  ; 27 cm. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9788131714140 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising <br/>Management --Advertising media --Business advertising --Marketing process --Strategic planning--Research planning--FMS--RSBM
<br/><br/><label>Dewey Class. No.: </label>659.1  / WEL