Belch, George E.  Michael A. Belch  Keyoor Purani <br/><br/>
Advertising and promotion  an integrated marketing communications perspective 

 - New Delhi  McGraw-Hill Education (India) Pvt. Ltd.  2015 
 - xliii,1016 p.  :  ill.  ; 27 cm. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781259026850 (pbk) 125902685X (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Marketing communication --Planning development--Integrated marketing--Marketing process--Advertising laws--Media planning--FMS--FSSH
<br/><br/><label>Dewey Class. No.: </label>659.1  / BEL