00629cam a22001334a 4500020002400000020002100024082001500045100005400060245008200114260006100196300003700257500005100294650015000345  a9781259026850 (pbk)  a125902685X (pbk)00a659.1bBEL1 aBelch, George E.aMichael A. BelchaKeyoor Purani10aAdvertising and promotionban integrated marketing communications perspective  aNew DelhibMcGraw-Hill Education (India) Pvt. Ltd.c2015  axliii,1016 p.b:  ill.c; 27 cm.  aIncludes bibliographical references and index. 0aAdvertisingvMarketing communication vPlanning developmentvIntegrated marketingvMarketing processvAdvertising lawsvMedia planningvFMSvFSSH