00701cam a22001694a 4500 0 0 0 0 IMC IMC 2015-09-18 Purchased: Allied Book Company 1272.18 0 659.1 BEL 23132 2015-09-18 00:00:00 2 2019-02-21 BK 0 0 0 0 RIU RIU 2015-09-18 Purchased: Allied Book Company 1272.18 2 659.1 BEL 23131 2019-05-30 00:00:00 2019-02-15 1 2015-09-18 BK 0 0 0 0 fsd fsd 2020-12-16 Allied book company 2187.20 0 659.1 BEL 47815 2020-12-16 00:00:00 3 2020-12-16 BK 0 0 0 0 fsd fsd 2020-12-16 Allied book company 2187.20 0 659.1 BEL 47816 2020-12-16 00:00:00 4 2020-12-16 BK 0 0 0 0 fsd fsd 2020-12-16 Allied book company 2187.20 0 659.1 BEL 47817 2020-12-16 00:00:00 5 2020-12-16 BK 0 0 0 0 fsd fsd 2020-12-16 Allied book company 2187.20 0 659.1 BEL 47818 2020-12-16 00:00:00 6 2020-12-16 BK 0 0 0 0 fsd fsd 2021-01-05 Purchased: 2187.20 0 659.1 BEL 47819 2021-01-05 00:00:00 7 2021-01-05 BK 13871 13871 9781259026850 (pbk) 125902685X (pbk) 659.1 BEL Belch, George E. Michael A. Belch Keyoor Purani Advertising and promotion an integrated marketing communications perspective New Delhi McGraw-Hill Education (India) Pvt. Ltd. 2015 xliii,1016 p. : ill. ; 27 cm. Includes bibliographical references and index. Advertising Marketing communication Planning development Integrated marketing Marketing process Advertising laws Media planning FMS FSSH BK