TY  - BOOK
AU  - Belch,George E.
TI  - Advertising and promotion: an integrated marketing communications perspective
SN  - 9781259026850 (pbk)
U1  - 659.1 
PY  - 2015///
CY  - New Delhi
PB  - McGraw-Hill Education (India) Pvt. Ltd.
KW  - Advertising
KW  - Marketing communication
KW  - Planning development
KW  - Integrated marketing
KW  - Marketing process
KW  - Advertising laws
KW  - Media planning
KW  - FMS
KW  - FSSH
N1  - Includes bibliographical references and index
ER  -