Kotler, Philip  Kevin Keller <br/><br/>
A framework for marketing management 

 - Noida  Dorling Kindersley (India) Pvt. Ltd  2014 
 - 288 p.  : ill.  ; 25 cm. 
<br/><br/> Includes glossary, bibliographical references and index. 
<br/><br/><label>ISBN: </label>9789332518179 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Integrated marketing channels--Marketing communication--Creating relationship--Marketing strategies--Managing services--Market segments--Product strategy--FMS
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT