A
framework for marketing management
Kotler, Philip Kevin Keller
creator
text
Noida
Dorling Kindersley (India) Pvt. Ltd
2014
monographic
288 p. : ill. ; 25 cm.
Includes glossary, bibliographical references and index.
Marketing
Integrated marketing channels
Marketing communication
Creating relationship
Marketing strategies
Managing services
Market segments
Product strategy
FMS
658.8 KOT
9789332518179 (pbk)