TY  - BOOK
AU  - Kotler,Philip
TI  - A framework for marketing management
SN  - 9789332518179 (pbk)
U1  - 658.8 
PY  - 2014///
CY  - Noida
PB  - Dorling Kindersley (India) Pvt. Ltd
KW  - Marketing
KW  - Integrated marketing channels
KW  - Marketing communication
KW  - Creating relationship
KW  - Marketing strategies
KW  - Managing services
KW  - Market segments
KW  - Product strategy
KW  - FMS
N1  - Includes glossary, bibliographical references and index
ER  -