Berman, Barry  Joel R. Evans <br/><br/>
Retail management  : a strategic approach 

 - Noida  Pearson  2015 
 - xxvii, 652 p.  : ill.  ; 28 cm 
<br/><br/> Includes Index. 
<br/><br/><label>ISBN: </label>9788131733769 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management <br/>Retail management--Consumer characteristics--Nontraditional retailing--Situation analysis--Branding- Marketing-- Planning--Management--FMS
<br/><br/><label>Dewey Class. No.: </label>658.87  / BER