00487cam a2200121 a 4500020002400000082001600024100003300040245004600073260002500119300003500144500002000179650016600199  a9788131733769 (pbk)00a658.87bBER1 aBerman, BarryaJoel R. Evans10aRetail managementb: a strategic approach  aNoidabPearsonc2015  axxvii, 652 p.b: ill.c; 28 cm  aIncludes Index. 0aMarketing management aRetail managementvConsumer characteristicsvNontraditional retailingvSituation analysisvBranding- Marketingv PlanningvManagementvFMS