TY  - BOOK
AU  - Berman,Barry
TI  - Retail management: : a strategic approach
SN  - 9788131733769 (pbk)
U1  - 658.87 
PY  - 2015///
CY  - Noida
PB  - Pearson
KW  - Marketing management
KW  - Retail management
KW  - Consumer characteristics
KW  - Nontraditional retailing
KW  - Situation analysis
KW  - Branding- Marketing
KW  -  Planning
KW  - Management
KW  - FMS
N1  - Includes Index
ER  -