Kurtz, David. <br/><br/>
Principles of contemporary marketing  15th ed. 

 - New Delhi  Cengage Learning  2012 
 - Various pages  : ill.  ; 28 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9788131519585 (pbk) 8131519589 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Relationship Marketing--Marketing research--Export marketing--Internet marketing--FMS
<br/><br/><label>Dewey Class. No.: </label>658.8  / KUR