TY  - BOOK
AU  - Kurtz, David.
TI  - Principles of contemporary marketing: 15th ed
SN  - 9788131519585 (pbk)
U1  - 658.8 
PY  - 2012///
CY  - New Delhi
PB  - Cengage Learning
KW  - Marketing
KW  - Relationship Marketing
KW  - Marketing research
KW  - Export marketing
KW  - Internet marketing
KW  - FMS
N1  - Includes index
ER  -