TY  - BOOK
AU  - Gohar F.
TI  - Seven layers of social media analytics: mining business insights from social media
SN  - 9781507823200 (pbk)
U1  - 302.23 
PY  - 2015///
CY  - USA
KW  - Social media
KW  - Media anlaytics
KW  - Traditional business
KW  - Predictive analytics
KW  - Prescriptive analytics
KW  - Networks
KW  - Hyperlinks
KW  - RISE
N1  - Includes index
ER  -