David, Fred R Forest R. David

Strategic management concepts and cases a competitive advantage approach - India Pearson India Education Services Pvt. Ltd 2015, 2016 - xxxiv, 666 p. : ill. ; 28 cm.

Includes glossary, bibliographical references and indexes.

9789332548930 (pbk)


Strategic management--Internal assessment--Management issues--Strategy evaluation--Strategic planning--Business ethics--Business policy--Marketing--RSBM--FMS

658.4012 / DAV