TY  - BOOK
AU  - David,Fred R
TI  - Strategic management : concepts and cases a competitive advantage approach
SN  - 9789332548930 (pbk)
U1  - 658.4012 
PY  - 2015///, 2016
CY  - India
PB  - Pearson India Education Services Pvt. Ltd
KW  - Strategic management
KW  - Internal assessment
KW  - Management issues
KW  - Strategy evaluation
KW  - Strategic planning
KW  - Business ethics
KW  - Business policy
KW  - Marketing
KW  - RSBM
KW  - FMS
N1  - Includes glossary, bibliographical references and indexes
ER  -