00438nam a22001217a 4500020002400000082001500024100002200039245004500061260002500106300003600131500002000167650012900187  a9788131727430 (pbk)  a659.2bWIL  aWilcox, Dennis L.  aPublic relationsbstrategies and tactics  aNoidabPearsonc2009  axxvii, 612 p.b: ill.c; 25 cm.  aIncludes index.  aPublic relationsvEthical dealingvQualitative researchvQuantitative reseachvMarketingvOrganizationvCommunicationsvRIPP