TY  - BOOK
AU  - Wilcox, Dennis L.
TI  - Public relations: strategies and tactics
SN  - 9788131727430 (pbk)
U1  - 659.2 
PY  - 2009///
CY  - Noida
PB  - Pearson
KW  - Public relations
KW  - Ethical dealing
KW  - Qualitative research
KW  - Quantitative reseach
KW  - Marketing
KW  - Organization
KW  - Communications
KW  - RIPP
N1  - Includes index
ER  -