Kumar, S. Ramesh <br/><br/>
Consumer behaviour and branding  : concepts, readings and cases 

 - New Delhi  Pearson  2009 
 - xv, 607 p.  : ill.  ; 24 cm. 
<br/><br/> Includes bibliographical references and Index. 
<br/><br/><label>ISBN: </label>9788131722367 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behaviour<br/>Management--Branding strategies--Branding marketing--Customer satisfaction--Industrial management--Case studies--Marketing --FMS
<br/><br/><label>Dewey Class. No.: </label>658.8342  / KUM