00519nam a22001217a 4500020002400000082001800024100002100042245006800063260002900131300003300160500005100193650015300244  a9788131722367 (pbk)  a658.8342bKUM  aKumar, S. Ramesh  aConsumer behaviour and brandingb: concepts, readings and cases  aNew DelhibPearsonc2009  axv, 607 p.b: ill.c; 24 cm.  aIncludes bibliographical references and Index.  aConsumer behaviouraManagementvBranding strategiesvBranding marketingvCustomer satisfactionvIndustrial managementvCase studiesvMarketing vFMS