TY  - BOOK
AU  - Kumar, S. Ramesh
TI  - Consumer behaviour and branding: : concepts, readings and cases
SN  - 9788131722367 (pbk)
U1  - 658.8342 
PY  - 2009///
CY  - New Delhi
PB  - Pearson
KW  - Consumer behaviour
KW  - Management
KW  - Branding strategies
KW  - Branding marketing
KW  - Customer satisfaction
KW  - Industrial management
KW  - Case studies
KW  - Marketing
KW  - FMS
N1  - Includes bibliographical references and Index
ER  -