Schiffman, Leon G.  Joseph Wisenblit <br/><br/>
Consumer behavior 

 - New Delhi  Pearson  2015 
 - xxvii, 508 p.  : ill.  ; 24 cm. 
<br/><br/> Includes glossary and index. 
<br/><br/><label>ISBN: </label>9789332537644 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management<br/>Behavior management--Consumer behaviour--Decision making--Customer research--Consumer motivation--Social media--Brands--Marketing--FMS--RSBM
<br/><br/><label>Dewey Class. No.: </label>658.8342  / SCH