00555nam a22001577a 4500 0 0 0 0 GGL GGL 2016-01-01 Purchased : Multiline 899.64 0 658.8342 SCH 24216 2016-01-01 00:00:00 1 BK 14221 14221 9789332537644 (pbk) 658.8342 SCH Schiffman, Leon G. Joseph Wisenblit Consumer behavior New Delhi Pearson 2015 xxvii, 508 p. : ill. ; 24 cm. Includes glossary and index. Management Behavior management Consumer behaviour Decision making Customer research Consumer motivation Social media Brands Marketing FMS RSBM BK