TY  - BOOK
AU  - Schiffman, Leon G.
TI  - Consumer behavior
SN  - 9789332537644 (pbk)
U1  - 658.8342 
PY  - 2015///
CY  - New Delhi
PB  - Pearson
KW  - Management
KW  - Behavior management
KW  - Consumer behaviour
KW  - Decision making
KW  - Customer research
KW  - Consumer motivation
KW  - Social media
KW  - Brands
KW  - Marketing
KW  - FMS
KW  - RSBM
N1  - Includes glossary and index
ER  -