Solomon, Michael R.
Consumer behavior buying, having and being
- Noida Pearson India Education Services Pvt. Ltd. 2017
- xxii, 582 p. : ill. ; 25 cm.
Includes glossary and index.
9789332557468 (pbk) 9781292017419 (pbk) 9788120338333 (pbk)
Management sciences
Consumer behavior--Customer research--Marketing research--Market surveys--Social media--Brands--Marketing--FMS--RSBM
658.8342 / SOL