Solomon, Michael R.

Consumer behavior buying, having and being - Noida Pearson India Education Services Pvt. Ltd. 2017 - xxii, 582 p. : ill. ; 25 cm.

Includes glossary and index.

9789332557468 (pbk) 9781292017419 (pbk) 9788120338333 (pbk)


Management sciences
Consumer behavior--Customer research--Marketing research--Market surveys--Social media--Brands--Marketing--FMS--RSBM

658.8342 / SOL