Consumer behavior
buying, having and being
Solomon, Michael R.
creator
text
Noida
Pearson India Education Services Pvt. Ltd.
2017
monographic
xxii, 582 p. : ill. ; 25 cm.
Includes glossary and index.
Management sciences Consumer behavior
Customer research
Marketing research
Market surveys
Social media
Brands
Marketing
FMS
RSBM
658.8342 SOL
9789332557468 (pbk)
9781292017419 (pbk)
9788120338333 (pbk)
20260812104723.0