TY  - BOOK
AU  - Solomon, Michael R.
TI  - Consumer behavior: buying, having and being
SN  - 9789332557468 (pbk)
U1  - 658.8342 
PY  - 2017///
CY  - Noida
PB  - Pearson India Education Services Pvt. Ltd.
KW  - Management sciences
KW  - Consumer behavior
KW  - Customer research
KW  - Marketing research
KW  - Market surveys
KW  - Social media
KW  - Brands
KW  - Marketing
KW  - FMS
KW  - RSBM
N1  - Includes glossary and index
ER  -