Keller, Kevin Lane  M. G. Parameswaran  Isaac Jacob <br/><br/>
Strategic brand management   : building, measuring, and managing brand equity 

 - India  Pearson  2015 
 - xxix, 586 p.  : ill.  ; 26 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9789332542204 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management--Strategic management--Strongest brands--Brand positioning--Brand equity--Designing marketing--Pricing strategy--Marketing communications--Research techniques--FMS--RSBM
<br/><br/><label>Dewey Class. No.: </label>658.827  / KEL