Jefkins, Frank  Daniel Yadin <br/><br/>
Advertising 

 - New Delhi  Pearson Education Ltd.  2006 
 - 416 p.  : ill.  ; 24 cm. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9788131703823 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Marketing--Advertising communication--Advertising media--Marketing management--Advertising response--Buying motives--Marketing mix--Sponsorship--Sales promotion--RSBM
<br/><br/><label>Dewey Class. No.: </label>659.1  / JEF