TY  - BOOK
AU  - Jefkins, Frank
TI  - Advertising
SN  - 9788131703823 (pbk)
U1  - 659.1 
PY  - 2006///
CY  - New Delhi
PB  - Pearson Education Ltd.
KW  - Advertising
KW  - Marketing
KW  - Advertising communication
KW  - Advertising media
KW  - Marketing management
KW  - Advertising response
KW  - Buying motives
KW  - Marketing mix
KW  - Sponsorship
KW  - Sales promotion
KW  - RSBM
N1  - Includes bibliographical references and index
ER  -