TY  - BOOK
AU  - Saffir, Leonard
TI  - Handbook of power public relations: how to master the new pr
SN  - 0658000608 (hb)
U1  - 659.2 
PY  - 2000///
CY  - Chicago
PB  - NTC Business Books
KW  - Public relations
KW  - Publicity tools
KW  - Strategic tools
KW  - Building strategies
KW  - Marketing
KW  - Television
KW  - RIPP
N1  - Includes index
ER  -