00510nam a22001337a 4500020002400000020002100024082001600045100004000061245004100101260003100142300004100173500002000214650014200234  a9780077140007 (pbk)  a0077140001 (pbk)  a658.08bJOB  aJobber, DavidaFiona Ellis-Chadwick  aPrinciples and practice of marketing  aLondonbMc Graw Hillc2013  axxvi, 885 p.b: ill. (col.)c; 26cm.  aIncludes index.  aMarketingvMarketing planningvMarketing analysisvInformation systemsvMarketing communicationsvEthical issuesvDigital marketingvNCUK