Muhammad Nabeel Rafique (8941) <br/><br/>
Effects of customer equity drivers on purchase intention   b2b context 

 - Islamabad  (unpublished)  2015 
 - xv, 74 p.  : ill.  ; 28 cm.  +CD 
<br/><br/> Includes Bibliographical References   Thesis supervisor: Dr. Amir Gulzar 
<br/><br/>Riphah School of Leadership (RSL)<br/>Faculty of Management Science (FMS) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer equity <br/>Relationship marketing--Customer loyalty --Customer relations --Brand equity--Relationship equity--Purchase intention--Value equity--Marketing 
<br/><br/><label>Dewey Class. No.: </label>658.3145  / NAB