00702nam a22001457a 4500040003600000082001800036100003500054245007500089260003500164300003700199500004100236500003900277502007400316650016600390  cRiphah International University  a658.3145bNAB  aMuhammad Nabeel Rafique (8941)  aEffects of customer equity drivers on purchase intention bb2b context  aIslamabadb(unpublished)c2015  axv, 74 p.b: ill.c; 28 cm.e+CD  aIncludes Bibliographical References   aThesis supervisor: Dr. Amir Gulzar  aRiphah School of Leadership (RSL)
Faculty of Management Science (FMS)  aCustomer equity aRelationship marketingvCustomer loyalty vCustomer relations vBrand equityvRelationship equityvPurchase intentionvValue equityvMarketing