Junaid Khalid (MS-B3-145) <br/><br/>
Impact of solicited and unsolicited mobile marketing on mobile marketing acceptance:  moderating role of big five inventory 

 - Islamabad  (unpublished)  2014 
 - ix, 88 p.  : ill.  ; 29 cm.  +CD 
<br/><br/> Submitted in fulfillment of the requirements for the degree of Master of Sciences to the Faculty of Management Sciences  Includes index  Thesis supervisor: Dr. Arshad Hussan 
<br/><br/>Thesis (MS)--Riphah International University, 2014 
<br/><br/><br/>English 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mobile market--Solicited Mobile Marketing--Unsolicited mobile marketing--Marketing acceptance--Human personality traits--Inventory --FMS
<br/><br/><label>Dewey Class. No.: </label>658.84  / JUN