00891nam a22001817a 4500040003600000082001600036100003000052245012800082260003500210300003700245500012400282500001900406500004100425502005500466546001200521650014100533856003500674  cRiphah International University  a658.84bJUN  aJunaid Khalid (MS-B3-145)  aImpact of solicited and unsolicited mobile marketing on mobile marketing acceptance:bmoderating role of big five inventory  aIslamabadb(unpublished)c2014  aix, 88 p.b: ill.c; 29 cm.e+CD  aSubmitted in fulfillment of the requirements for the degree of Master of Sciences to the Faculty of Management Sciences  aIncludes index  aThesis supervisor: Dr. Arshad Hussan  aThesis (MS)--Riphah International University, 2014  aEnglish  aMobile marketvSolicited Mobile MarketingvUnsolicited mobile marketingvMarketing acceptancevHuman personality traitsvInventory vFMS  zMr. Aqeel Shahzad (supervisor)