00920nam a22001937a 4500 Riphah International University 658.84 JUN Junaid Khalid (MS-B3-145) Impact of solicited and unsolicited mobile marketing on mobile marketing acceptance: moderating role of big five inventory Islamabad (unpublished) 2014 ix, 88 p. : ill. ; 29 cm. +CD Submitted in fulfillment of the requirements for the degree of Master of Sciences to the Faculty of Management Sciences Includes index Thesis supervisor: Dr. Arshad Hussan Thesis (MS)--Riphah International University, 2014 English Mobile market Solicited Mobile Marketing Unsolicited mobile marketing Marketing acceptance Human personality traits Inventory FMS Mr. Aqeel Shahzad (supervisor) 0 0 0 1 RIU RIU 2016-03-31 Riphah International University 0 658.84 JUN 23356 2016-03-31 00:00:00 1 2019-02-21 TH 14951 14951