TY  - BOOK
AU  - Junaid Khalid (MS-B3-145)
TI  - Impact of solicited and unsolicited mobile marketing on mobile marketing acceptance: moderating role of big five inventory
U1  - 658.84 
PY  - 2014///
CY  - Islamabad
PB  - (unpublished)
KW  - Mobile market
KW  - Solicited Mobile Marketing
KW  - Unsolicited mobile marketing
KW  - Marketing acceptance
KW  - Human personality traits
KW  - Inventory
KW  - FMS
N1  - Submitted in fulfillment of the requirements for the degree of Master of Sciences to the Faculty of Management Sciences; Includes index; Thesis supervisor: Dr. Arshad Hussan; Thesis (MS)--Riphah International University, 2014
ER  -