Shahid Iqbal (9632)

Effect of customer relationship management adoption on organizational performance: moderating role of technological turbulence - Islamabad (unpublished) 2014 - 74 p. : ill. ; 29 cm. +CD

Submitted in fulfillment of the requirements for the degree of Master of Sciences to the Faculty of Management Sciences Thesis supervisor: Mr. Mubashar Hassan Zia Includes bibliographical references

Thesis (MS)--Riphah International University


Organizational management--Customer relationship--Organizational performance--Technological turbulence--Customer demand--FMS

658.514 / SHA