TY  - BOOK
AU  - Irtaza Ali Nemati
TI  - Determining brand equity through personality and self-brand connection: mediating and moderating role of brand resonance and brand detachment respectively 
U1  - 658.8343 
PY  - 2014///
CY  - Islamabad
PB  - (unpublished)
KW  - Product management
KW  - Strategic planning
KW  - Brand name product
KW  - Brand
KW  - Management
KW  - Product
KW  - FMS
N1  - Includes bibliographic references; Thesis supervisor: Dr. Khurram Shehzad; Thesis (MS)--Riphah International University, 2014
ER  -