00889nam a22001817a 4500040003600000082001800036100002200054245016000076260003500236300003900271500003800310500004300348502005500391546001200446650009800458952013400556999001700690  cRiphah International University  a658.8343bIRT  aIrtaza Ali Nemati  aDetermining brand equity through personality and self-brand connectionbmediating and moderating role of brand resonance and brand detachment respectively   aIslamabadb(unpublished)c2014  axiii, 67 p.b: ill.c; 29 cm.e+cd  aIncludes bibliographic references  aThesis supervisor: Dr. Khurram Shehzad  aThesis (MS)--Riphah International University, 2014  aEnglish  aProduct management vStrategic planningvBrand name product vBrandvManagementvProductvFMS  00104071aRIUbRIUd2016-04-04eRiphah International Universityl0o658.8343 IRTp23404r2016-04-04 00:00:00t1w2016-04-04yTH  c14961d14961