Irtaza Ali Nemati (9815) <br/><br/>
Determining brand equity through personality and self-brand connection  mediating and moderating role of brand resonance and brand detachment respectively  

 - Islamabad  Riphah International University (unpublished)  2014 
 - xiii, 67 p.  : ill.  ; 29 cm.  +cd 
<br/><br/> Includes bibliographic references 
<br/><br/>Riphah School of Leadership (RSL)<br/>Faculty of Management Sciences (FMS) 
<br/><br/><br/>Role of brand resonance and brand detachment  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product management --Strategic planning
<br/><br/><label>Subjects--Index Terms: </label>FMS 
<br/><br/><label>Dewey Class. No.: </label>658.8343  / IRT