00893nam a22001937a 4500 658.8343 IRT Irtaza Ali Nemati (9815) Determining brand equity through personality and self-brand connection mediating and moderating role of brand resonance and brand detachment respectively Islamabad Riphah International University (unpublished) 2014 xiii, 67 p. : ill. ; 29 cm. +cd Includes bibliographic references MBA (Marketing) thesis Riphah School of Leadership (RSL) Faculty of Management Sciences (FMS) Role of brand resonance and brand detachment MBA thesis (Marketing) 2014 University archives In person I-14 campus, Islamabad Product management Strategic planning FMS Dr. Sajid Bashir (supervisor) TH 14962 14962