Determining brand equity through personality and self-brand connection

Determining brand equity through personality and self-brand connection mediating and moderating role of brand resonance and brand detachment respectively Irtaza Ali Nemati (9815) creator text Islamabad Riphah International University (unpublished) 2014 monographic xiii, 67 p. : ill. ; 29 cm. +cd Includes bibliographic references MBA (Marketing) thesis Riphah School of Leadership (RSL) Faculty of Management Sciences (FMS) Role of brand resonance and brand detachment MBA thesis (Marketing) 2014 University archives In person I-14 campus, Islamabad Product management Strategic planning FMS 658.8343 IRT