Sheeraz Ahmad Khan Niazi (3498) <br/><br/>
Impact of socio-ethical violations in TV advertisements on purchase intention  moderating role of religiosity, gender and mediating role of attitude toward TV advertisement 

 - Islamabad  (unpublished)  2014 
 - xvii, 113 p.  : ill.  ; 30 cm.  +CD 
<br/><br/> Includes bibliographical references 
<br/><br/>Riphah School of Leadership (RSL)<br/>Faculty of Management Sciences (FMS) 
<br/><br/><br/>English 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertisement--Moderating role--Research model--Religiosity--Gender--TV Advertisement--FMS
<br/><br/><label>Dewey Class. No.: </label>659.143  / SHE