00731nam a22001457a 4500040003600000082001700036100003600053245017700089260003500266300004000301500004000341502009700381546001200478650009500490  cRiphah International University  a659.143bSHE  aSheeraz Ahmad Khan Niazi (3498)  aImpact of socio-ethical violations in TV advertisements on purchase intentionbmoderating role of religiosity, gender and mediating role of attitude toward TV advertisement  aIslamabadb(unpublished)c2014  axvii, 113 p.b: ill.c; 30 cm.e+CD  aIncludes bibliographical references  6MS thesis (MarketingaRiphah School of Leadership (RSL)
Faculty of Management Sciences (FMS)  aEnglish  aAdvertisementvModerating rolevResearch modelvReligiosityvGendervTV AdvertisementvFMS