TY  - BOOK
AU  - Sheeraz Ahmad Khan Niazi (3498)
TI  - Impact of socio-ethical violations in TV advertisements on purchase intention: moderating role of religiosity, gender and mediating role of attitude toward TV advertisement
U1  - 659.143 
PY  - 2014///
CY  - Islamabad
PB  - (unpublished)
KW  - Advertisement
KW  - Moderating role
KW  - Research model
KW  - Religiosity
KW  - Gender
KW  - TV Advertisement
KW  - FMS
N1  - Includes bibliographical references; Riphah School of Leadership (RSL)
Faculty of Management Sciences (FMS)
ER  -