TY  - BOOK
AU  - Ayesha Anwar
TI  - Corporate association and industrial brand equity : an empirical analysis of textile retailing
U1  - 658.827 
PY  - 2013///
CY  - Islamabad
PB  - unpublished
KW  - Marketing
KW  - Corporate Association
KW  - Industrial brand
KW  - Empirical analysis
KW  - Textile retailing
KW  - FMS
N1  - Thesis supervisor: Dr. Amir Gulzar; Includes bibliographical references; Riphah School of Leadership (RSL)
Faculty of Management Sciences (FMS)
ER  -